As we age, we get to update our beauty routines to match the new textures of our bodies. The moisturizer you loved for years suddenly may not impart enough hydration. Your go-to shampoo becomes too stripping. A foundation for mature skin boasts a formula of moisturizing ingredients and feels ultra silky on your skin. We are firm believers that you shouldn’t let age dictate how you do your makeup, eyeliner, included. Read More...
You’ve heard the old adage — the eyes are the windows to the soul. We like to think of eye makeup as the really lovely window dressing. But when eyeshadow starts to look like musty drapes rather than a luxurious curtain, it’s time to switch things up. In many cases, these frustrating changes to your go-to eye look are caused by getting older. When shopping for eyeshadow for older women, there are a lot of different factors to consider that may never have mattered before. Read More...
Just like you prime your walls before painting them, priming your face creates a smooth, absorbent canvas just waiting for your go-to beauty routine. Face primer, which goes on right after your moisturizer and right before your first makeup product, helps smooth out fine lines, even out skin tone, and minimize pores so that your makeup stays put and looks fresh for hours on end. But unlike your basic paint primer, face primers come in a wide variety of textures, benefits, and application styles. Read More...
